Buildings with bones
We never start from a floor plan. We start from a building that has already lived: a printing house, a merchant villa, a convent with opinions. Then we make it comfortable without making it quiet.
The house manual
The house,
the whole idea.
Ubiqub began with a complaint heard in three time zones: travel shows you the world and then parks you in a beige room with a bottled feeling. We wanted the opposite of beige. We wanted residences with the confidence of a private home and the logistics of an airline, in every city that deserves one.
Today there are 59 of them, 4,040 rooms, one key. The first three opened in Lisbon, Porto, Madrid and the newest doors turned their lights on this season. The standard never moved; only the map grew.
What we believe
The neighborhood is the amenity
A gym we can do without. A street we cannot. Every Ubiqub is placed where the morning paper, the evening pour and the Sunday walk are all within five minutes on foot.
One standard, local hands
The brief is global: light, silence, a desk worth sitting at, a bed worth missing a flight for. The execution is local, run by house teams who actually live where you are visiting.
Technology you never notice
The app unlocks, the thermostat anticipates, the bill never surprises. Good technology in a residence is invisible. You notice it once a year, when it saves a trip.
The flight path
Four years,
fifty-eight doors
- 2023
First door opens in Lisbon, 96 rooms, one very opinionated housekeeper.
- 2024
Europe completed: 22 cities from Porto to Istanbul, the network goes monthly.
- 2025
The Americas board: New York to Buenos Aires, 14 doors in one season.
- 2026
Asia and Oceania arrive. The map closes its ring at 58 cities.